This building used to host the Galeries Lafayette, the local version; it was built in Parisian Art Nouveau style and it tried to imitate the great store with the same name in the French capital. It was built in the place of the former Socec Bookstore, by the latter's owner, a certain Mr. Schwartz. This used to be the first large department store in Bucharest before WW2. Even though the Bucharest version is far from complying with its Paris counterpart slogan ("il se passe toujours quelque chose aux Galeries Lafayette!"), it is an interesting place to visit, especially given its good location, at the crossing of Lipscani with Calea Victoriei.

It lies on the crossing of Calea Victoriei and Lipscani streets (Calea Victoriei 17). GPS - N44 25.978 E26 05.849